Metafields
Metafields let you go beyond Shopify’s default fields by attaching extra information to your products, collections, and more. They’re perfect for adding custom text, images, or videos to specific products, and work seamlessly with Flexi sections and most Shopify themes.
What Are Metafields?
Metafields are additional fields that you can create and manage in your Shopify admin. You can use them to store:
Short taglines or extra product descriptions
Size charts or material details
Custom product badges or icons
Product demo videos
And more
You define each metafield once and then fill it out per product, making your content structured and scalable.
How to Create a Metafield
Go to Settings > Custom data > Products
Click “Add definition”
Give your metafield a name (e.g. Tagline or Promo Video)
Choose a content type:
Single line text
Image
Video
File
Save your definition
You’ll now see your metafield appear on each product page in the admin under the Metafields section.
How to Add Metafields to Your Product Page
If you’re using a modern Shopify theme like Horizon (or any OS 2.0 theme), you can add metafields right inside the theme editor:
Go to Online Store > Customize
Navigate to a product page
Click “Add block” in the product information section
Choose a block like Text, Image, or Video
Click “Connect dynamic source” and select your metafield
Metafield Tips
Keep your metafield names simple and clear (e.g. Tagline, Icon, How-to Video)
Use image metafields for icons, size charts, or extra visuals
Use video metafields to embed demo reels, unboxings, or walkthroughs
You can use the same metafield across multiple products — just fill out the value differently for each one
Metafields & Flexi
Flexi sections support metafields through dynamic sources in the theme editor. That means you can connect a custom text or image metafield directly to a Flexi block making your sections even more flexible and tailored to each product.
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