# Context Personalization + A/B Testing

<a href="https://apps.shopify.com/relevantbits-context" class="button primary">View App</a>

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### Description

Personalize your Shopify store like never before—with no code required.

Context transforms your existing theme sections into dynamic, targeted experiences that adapt to each visitor in real time. Using the native Shopify theme editor, you can effortlessly create content variations that show, hide, or rearrange sections based on powerful rules, like customer segments from Shopify or Klaviyo, UTM parameters, geolocation, referring domains, date ranges, and even local weather conditions.

Launch real-time personalization and A/B tests without needing developers. Then measure what works with built-in performance insights to keep optimizing your store.

Why choose Context? Because it helps you deliver truly relevant shopping experiences that boost engagement, increase conversion rates, and drive real growth, turning every visitor into your ideal customer.

**How Context integrates with Shopify:**

* App Blocks
* App Embed Blocks
* Theme API

### Context / Flexi Integration

With Context, Flexi sections become powerful personalization components. Easily create variations of your Flexi sections for every shopper.

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Feel free to reach out to <https://docs.context.relevantbits.com/support-questions> or <info@try-flexi.com> for support questions.


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